We’re pulling back the curtain on one of St. Louis’s most intentional and creative florists, Angela, the owner of Serendipity Floral Design. She’s more than just a talented floral artist; she’s the “flower BFF” you need to navigate the world of wedding blooms. Angela brings a unique blend of intentional design, accessibility, and whimsical style to the St. Louis wedding scene.
The Serendipitous Origin Story
Angela’s path to becoming a respected St. Louis florist is as unique as her designs! Starting in the arts, she holds a bachelor’s and a master’s degree in vocal performance. After touring with a children’s theater and working for a small business that made ocarinas (yep, from the Legend of Zelda video game!), she started exploring florals as a creative outlet after the birth of her oldest child. What began as a fun pastime quickly turned into a blossoming business after she took an online course with the Floral Design Institute and teamed up with a photographer for her very first styled shoot.
The name Serendipity itself is rooted in a sweet personal story! It’s a reminder of where her love story with her husband began, tied to the romantic movie of the same name. Angela believes all love stories have a serendipitous moment, making it a perfectly fitting name for a wedding floral company.
Designing with Intention and Whimsy
Angela describes her signature style as whimsical, where the flowers are allowed to “speak for themselves”. She prefers an organic, wildflower look and is very intentional about where she places focal flowers and stems, constantly seeking growth in her mechanics and style.
The “Flower BFF” Client Experience
What truly sets Serendipity Floral Design apart is Angela’s personalized and accessible approach—she makes sure you feel comfortable coming to her with any question, no matter how small.
Angela is dedicated to a collaborative process that ensures the final vision aligns with the couple’s desires. She takes the time to get to know her couples and their style, exploring Pinterest with them and asking for feedback on different palettes and vibes to ensure she captures their vision. Angela also remains accessible and involved throughout the planning process. She ensures she’s not forcing her vision on her couples, but instead bringing their vision to life within their budget.
Current Trends and the Single Best Splurge
Local Floral Trends
Looking at the current St. Louis wedding scene, Angela is excited to see a shift toward more edgy, experimental, and colorful weddings. While the classic white-and-green combination will always be timeless, she hopes bold color continues to be a hot trend.
A trend Angela is dying to see more of in St. Louis florals is incorporating fruit into arrangements. She loves the vibrant and fresh juxtaposition of fruit and florals.
Angela’s Top Advice for Couples
Pinterest is amazing for inspiration, but remember that those inspirational looks often come with a substantial cost. Talk to your florist about how to capture that vibe within your budget. Flowers cost more than just the price of the bloom. You are paying for the florist’s time, expertise, and artistic skills—all the vital behind-the-scenes work.
Forget the flowers for a moment! Angela’s recommendation for the ultimate wedding splurge is a late-night snack bar—specifically, a late-night bacon bar with candied and jalapeno varieties. (If you’re a St. Louis local, a Lion’s Choice delivery is also a winner!
We adore Angela’s dedication to making every couple feel like the most important client, and her beautiful, whimsical designs truly make Serendipity Floral Design a trusted partner in our community.
Connect with Angela at Serendipity Floral Design to start planning the blooms for your perfect St. Louis wedding!
